We’re excited to introduce Claudia, founder of the Italian footwear brand, Toujours. Growing up in a family deeply rooted in the rich history of the Italian apparel industry, Claudia developed a passion for fashion from an early age. After studying the art at university, she set out to innovate while honoring the craftsmanship that defines her heritage. Thus, Toujours was born, infusing footwear with a fresh perspective and a touch of unconventional elegance.

Nat discovered Toujours on Instagram and couldn’t resist the fringed Mary Janes, instantly hitting “add to cart.” After tagging the brand in a post, Nat and Claudia began forging a friendship in the DMs, just like many of us do.

A standout feature of Toujours is its playful use of fringe, symbolizing movement and freedom—an idea inspired by Claudia’s admiration for vintage style. With a shared appreciation for retro aesthetics and artisanal craftsmanship, it’s no wonder these two incredible women clicked. Both brands, led by talented women, are steeped in tradition while designed for the modern woman and her vibrant lifestyle - and not to mention the perfect pair-back to each other.

Explore Toujours